Episode 21 Who's in Your Fair? Building Strategic Referral Partnerships

In this solo episode, Faithann dives into the importance of building relationships with other business owners who naturally align with your client’s journey. Before that, Faithann revisits Episode 20, where she worked with Amy Thurman to craft a clear, compelling elevator pitch that helps her attract the right referrals. Faithann reads the final version they created together and breaks down its structure so you can apply the same approach to your networking strategy.

Next, Faithann explores the concept of a business “fair”—how clients move from one service to the next and how you can position yourself as the natural next step in their journey. Whether you’re a real estate professional, contractor, or coach, understanding where your clients come from and where they go next can help you build strong referral partnerships and grow your business.

⬇️Download Your First Impressions Guide Below⬇️

https://www.thenetworkerstourguide.net/resources

 

What You’ll Learn in This Episode:

• How to structure a compelling elevator pitch (featuring Amy Thurman’s pitch from Episode 20)
• Why networking is more than just collecting business cards—it’s about strategic partnerships
• The concept of the “business fair” and how different service providers fit together
• How to identify who your clients see before and after you, and how to build relationships with them
• Smart questions to ask clients to uncover referral opportunities
• How to proactively create opportunities for others so they’ll return the favor

Key Takeaways:

• A well-structured elevator pitch makes it easy for people to refer you.
• Your clients don’t make purchases in isolation—each step leads to another.
• Identify businesses that naturally align with yours and form partnerships.
• Asking clients “What’s next?” helps you anticipate their needs and connect them with the right people.
• Providing referrals builds trust and increases the likelihood of receiving referrals in return.

Resources & Mentions:

• Episode 20: Crafting the Perfect Elevator Pitch with Amy Thurman
• Episode 3: Understanding Referral Partners

Connect With Me:

• https://www.thenetworkerstourguide.net/
• https://www.linkedin.com/in/faithann-basore/
• Tour 53: At The Fair at The Networker’s Tour Guide blog

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